ShadeMatch uses advanced color science to analyze your skin tone and match you to the ideal foundation shade — no matter which brand you shop.
Whether you want to scan your skin, translate from a shade you already own, or browse by brand — ShadeMatch has you covered.
Take or upload a well-lit selfie. Our AI analyzes your skin tone and undertone, then recommends the best foundation shades across all supported brands.
Already know your shade in one brand? Select it and we'll instantly find the closest matches in 20+ other brands using lab-grade color science (ΔE).
Tap "Buy" on any match to see real-time pricing and availability at major retailers. We surface the best deals so you never overpay.
Sign in to save your skin analysis and shade matches. Up to 4 scans are kept in My Scans — new ones automatically replace the oldest.
ShadeMatch is built around precision color science and real-world shopping.
We use the industry-standard CIEDE2000 ΔE formula — the same metric used in professional color labs — to calculate perceptual similarity between shades. A ΔE below 1.0 is considered a perfect match.
The AI doesn't just match darkness — it also identifies your undertone (warm, cool, or neutral) so your recommended shades won't pull orange or ashy on your skin.
See live prices from Sephora, Ulta, and more. We surface the lowest available price so you always get the best deal on your matched shade.
Some foundations oxidize (darken) after application. We flag shades that are known to oxidize so you can account for it when choosing your match.
Your last 4 scans are saved to My Scans. Revisit past results, compare different lighting conditions, or share your matches — with automatic rotation so storage stays tidy.
Sign in with Google, Apple, or Email. Your photos are stored securely and used only for skin tone analysis. You can delete your images and account data at any time.
Everything you need to get the most out of ShadeMatch.
Use the scan feature to let AI analyze your skin and recommend foundations.
From the home screen, tap Scan Your Skin. This takes you to the Skin Tone Scan screen.
Tap Upload Photo to choose a photo from your camera roll, or use your device's camera to take a fresh selfie. For best results, follow the on-screen tips.
The AI will scan six facial keypoints to extract your skin tone in Lab color space, then calculate undertones. This typically takes 3–6 seconds.
Results show the top foundation matches ranked by ΔE (color difference). Lower ΔE = closer match. Each result shows the brand, product name, shade name, match percentage, and undertone.
📸 Best photo tips: Use natural lighting near a window. Keep your face centered and avoid heavy shadows. Remove heavy makeup if possible for the most accurate tone reading.
Already know your shade? Find it in any other brand.
From the home screen, tap Translate a Shade. You'll see a list of supported brands.
Scroll or use the search bar to find your brand (e.g. MAC, Fenty Beauty, NARS). Tap it to see the products.
Choose the specific foundation product (e.g. Studio Fix Fluid), then pick your exact shade from the list (e.g. NC42). Each shade shows a color swatch and undertone tag.
Sign in to unlock all match results. You'll see every supported brand with the closest shade, ΔE score, match percentage, and buy options. Sign-in is free and takes seconds.
Understanding ΔE: ΔE (Delta E) measures perceptual color difference. ΔE < 1.0 is considered an exact match (indistinguishable to the human eye). ΔE 1–2 is a very close match. ΔE > 3 may be noticeable on skin.
Find the best price for your matched shade.
On the shade match results screen, tap the Buy button next to any result. This shows real-time prices from Sephora, Ulta, and brand websites.
We pull live pricing for each shade. Prices update regularly. Some brands offer membership discounts (Sephora Rouge, Ulta Platinum) that may not be reflected in the listed price.
Some shades are flagged with an Oxidizes +X badge. This means the shade typically darkens by that ΔE amount after wearing for 2–4 hours — consider sizing up slightly.
Access and manage your scan history.
My Scans requires an account. Sign in with Google, Apple, or Email from any screen by tapping the Sign In button in the top right.
Your last 4 skin scans are saved automatically. When you exceed 4, the oldest scan is removed to make room. Tap any scan to see its full results, including the extracted skin tone, all shade matches, and the date it was taken.
To remove a scan from your history, open it and tap Delete. This permanently removes the scan and all associated data from our servers.
Your data stays private and secure.
Accounts are free. Sign in with Google (recommended for speed), Apple, or your email address. We never sell your data or share it with beauty brands.
Photos you upload are stored securely and used only to extract skin tone data and improve your shade recommendations. We never share or sell your images. You can delete your data anytime from Settings.
To delete your account and all associated data, contact support at support@shadematch.app. We'll process your request within 30 days.
Get the most accurate shade match every time.
Artificial lighting (warm bulbs, fluorescents) casts color onto your skin. Move near a window with indirect daylight for the truest skin tone reading.
If possible, scan before applying foundation or with very light coverage. Heavy foundation changes the detected tone significantly.
The AI samples six key facial points (forehead, both cheeks, chin, nose bridge, and neck). Make sure your whole face is visible and centered.
Your skin tone can shift slightly with sun exposure, hydration, and season. If results feel off, try again in different lighting or at a different time of day.
Quick answers to things people ask most.
Reach out any time — we typically respond within one business day.
For questions, bugs, account issues, or data deletion requests.
support@shadematch.appFound something broken? Tell us what happened and we'll fix it fast.
bugs@shadematch.appDon't see your brand? Request it and we'll prioritize adding it.
brands@shadematch.app
Response time: We aim to respond to all support emails within 1 business day (Mon–Fri, 9am–6pm PT). For urgent issues, please include "URGENT" in your subject line.
For account deletion or data export requests, we are required by law to process them within 30 days of receiving your request.