Privacy Policy

Account Information

• Email address (required for account creation)
• Display name (optional)
• Authentication provider (Email, Google, or Apple)

Face Images & Skin Data

When you use the skin scan feature, we collect:

• Photos captured via your device camera or uploaded from your gallery
• Skin tone color values (LAB color space data)
• Undertone classification (warm, cool, neutral, olive)
• Depth classification (light, medium, deep)

Usage Data

• App interactions (scans performed, products viewed, preferences)
• Device type and operating system version

Purchase & Interaction Data

• Products viewed or clicked
• Retailer affiliate links accessed
• Estimated purchase activity (for analytics and AI training)

We use your data to provide and improve the ShadeMatch experience:

We never use your data for advertising profiling or sell it to third-party marketers.

Your face photos are used exclusively to:

• Detect your skin tone and undertone using color science algorithms
• Generate personalized foundation shade recommendations
• Improve the accuracy of our AI matching model over time

We take security seriously and implement industry-standard practices to protect your data:

• Images are stored in secure, private cloud storage with restricted access
• Account passwords are hashed using bcrypt — we never store plaintext passwords
• All data is transmitted over encrypted HTTPS connections
• Authentication uses signed JWT tokens with expiration
• Access to your data is restricted to authorised team members only

Service Providers

We may share limited technical data with trusted providers who help us operate the app:

• Cloud storage providers (for image and data hosting)
• Analytics services (for anonymous, aggregated usage metrics)

Affiliate Partners

When you click a product link, you may be redirected to third-party retailers (e.g. Sephora, ULTA). These retailers have their own independent privacy policies.

Depending on your location (including EU/GDPR, UK, California/CCPA), you have the following rights regarding your personal data:

To exercise any of these rights, contact us at privacy@shadematch.app.

We retain your data only for as long as necessary to:

• Provide and improve our services to you
• Comply with applicable legal and regulatory obligations
• Resolve disputes and enforce our agreements

Once your account is deleted, all associated personal data and images are permanently removed from our systems within 30 days.

You are in full control of your data. You can delete your account and all associated data at any time:

You can also request deletion by email at support@shadematch.app. We will process your request within 30 days.

ShadeMatch AI is not intended for users under the age of 13 (or the equivalent minimum digital age of consent in your jurisdiction). We do not knowingly collect personal data from children.

If you believe we have inadvertently collected data from a minor, please contact us immediately at support@shadematch.app and we will promptly delete it.

Our app may link to third-party websites and retailer platforms (such as Sephora, ULTA, and Amazon). These sites operate under their own privacy policies, which we encourage you to review.

We are not responsible for the privacy practices or content of any third-party website you visit through our app.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will:

• Post the updated policy on this page with a revised effective date
• Notify you via the app or by email if the changes are significant

Your continued use of ShadeMatch after changes take effect constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, we're here to help.